Shareable Advertising

Commissioned by Dalston-based Game Space Ltd to promote its new initiative of selling titles over the counter in its video game-themed bars, SpecialGun created two bespoke comedy shorts featuring larger than life versions of the bar’s staff and patrons.

The films satirised the often ludicrous nature of the games industry by conflating some of its more outlandish business models with that of running a pub, resulting in funny, shareable assets that delivered 25 times more video views that the brand had previously enjoyed.